Parkhya Solutions Pvt. Ltd.

Instagram is the most popular social media platform among the Gen Z today.  Instagram is one of the fastest growing social media platforms. If you are looking to increase your sales, Instagram is definitely a good media channel to explore. In this blog post, we will be looking at the Instagram shopping feature that allows Instagram users to do shopping directly from Instagram. If you have a  Shopify store , you can enable this Instagram shopping feature so that your Instagram users can do shopping at your Shopify store directly from Instagram. What is Instagram Shopping Feature? Instagram Shopping has propelled social media marketing to a new level. Today brands use Instagram to effectively attract people to their products using all content types, like image and video posts, Stories, and advertisements. There are numerous aspects to this. Visitors can shop your products on Instagram by clicking on product tags in your posts, videos, Stories, and adverts. Your Ins...

The most visited websites have one thing in common. They all have the same markup language that is Schema markup. This markup language is found on all high-end websites. It makes it much easier for Google to understand your content and when to show it in search. So why isn't everyone using it? Because many people may not know about its significance or they simply have no idea how to add this to their sites. In this blog, we will show you how to add this schema markup to your Shopify website. But let’s first dissect what schema markup is and why every website must add this. What is Schema markup? Schema.org, otherwise known as 'structured data', is a way of adding rich snippets of information to your website. These rich snippets can be seen in the search engine results pages and appear when the search engine users are looking at search results. The rich snippets provide search engines with information like the product price and a link to the page. Rich snippe...

  The meta titles and descriptions in your Shopify store are great ways to make sure that your products show up in search results, therefore increasing the chance of someone finding and buying them. But sometimes, they aren't correctly set up or aren't set up at all in Shopify stores. In this blog, we will look at how to update the meta titles and descriptions for the homepage, general pages, collections, and products in your Shopify store like Shopify eCommerce experts . But let's first dissect what actually these meta titles & descriptions are and why you must optimize them to attract organic traffic through search engines. What are the Meta Titles and Descriptions? Meta titles and descriptions are HTML attributes and HTML tags that tell search engines what your web page is about and what your web page is. These meta tags are often the first thing a search engine will see when your web page is crawled and indexed by a search engine.  Meta titles and de...